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Business insights and articles written by our team of world-class data experts
From Data Liabilities to Data Assets: A Journey of Transformation
For over 15 years, I had the privilege of building RingLead, an incredible journey where I worked alongside some of the world’s top experts in sales ops, marketing ops, IT, data science, and leadership across the fastest-growing SMBs and global enterprises like Spectrum, Uber, GE, Google, and AWS. Together, we tackled the complex challenges of data management, helping organizations transform chaos into clarity and liabilities into assets.
During this time, we developed cutting-edge master data management and data orchestration software and services for critical business systems—CRM, marketing automation, ERP, customer success platforms, data warehouses, and beyond. Our work touched nearly every facet of modern enterprise data: deduping, normalizing, enriching, segmenting, scoring, routing, and executing ETL processes on hundreds of billions of records.
It wasn’t just about the tools—we built strategies. We partnered with organizations to create scalable and strategic plans that unlocked the true value of their data, empowering them to view data not as an operational headache but as their most powerful asset.
It Always Comes Back to The Data
Over the past 20 years, I have held several sales roles that ranged from operations to individual contributor positions. In every one of those roles, data has been a key element of my success, serving as a vital enabler. From an early age, I developed a sense of curiosity, especially when something didn’t make sense or seemed amiss. My “fix-it” mindset would kick in because I knew that addressing issues was essential for moving forward and learning. Any obstacles in my path toward achieving a goal had to be removed or resolved.